Privacy Policy

Identity and contact details of the controller

The website its pages and sub-domains is owned and run by us, The Hospital Fertility Group.  Our website is owned and operated by us, The Hospital Fertility Group, an English limited company (registered number 11790398). Our registered office is 2 Crossways Business Centre, Bicester Rd, Aylesbury, HP18 0RA. We are contactable by telephone on +44 (0) 1323 410333 and email at

Use of personal data collected

The Sussex Downs Fertility Centre (part of The Hospital Fertility Group) takes the privacy of your information very seriously. We aim to meet current Internet best practice and adhere to UK data protection laws. Our privacy policy below explains how we will collect and use the information you give us. Due to the nature of our services, you will be asked to submit personal information about yourself (e.g. name and email address etc) in order to receive or use our services. By completing our online enquiries forms, live chat forms or providing information to us via email or phone, you are giving consent for us to store and use this information to provide you with the best possible service.  Our services are designed to give you the information that you want to receive.  These services include information about fertility related services, newsletters and competitions, live chats  and information relating to appointments and your enquiry. We will also need personal information to help us identify you when you contact us. When we collect this information we will only do so over a secure connection. We may combine this information with other information that we may hold about you if you are an existing customer, or have made enquiries to us before. If you would like to amend your personal details, please phone us on +44 (0) 1323 410333 and email at

Customer Surveys

We use a third party company Survey Monkey to carry out surveys. As such we may contact you to take part in such surveys.

The right to withdraw consent or amend personal details

If you would like to amend your personal details or in fact inform us that you no longer wish for us to keep your personal data, please phone us on +44 (0) 1323 410333 and email at

The use of cookies

What cookies are

A “cookie” is a small text file, containing an anonymous, unique identifier, which is sent from a web server and placed on your computer’s hard drive.  Whenever your Internet browser requests a web page from this server, the server detects the cookie.  Only the website that placed the cookie on your hard drive can access it. There are two types of cookie. “Session cookies” expire when the web browser is closed at the end of each user session.  “Persistent cookies” are stored by browsers and remain there until the sooner of their expiry date or deletion by the user. By clicking the tick box in the pop up that you encountered on first using our website, you signal that you have read this Policy and that you consent to the setting of “cookies” on your computer or device as well as to their subsequent access.  This document tells you what they are, why and how we use them and how you can remove them.

Why we use cookies

We use cookies to help us to identify recurrent users and to analyse their use of our website.

Which cookies we use, and why

We use both session and persistent cookies on our website.  This section provides details:

Analytic cookies

We use Google Analytics to produce reports of statistical and other information about the use of our website. Google Analytics’ privacy policy is available here. An opt out is available here.

Third party cookies

Our website places third party cookies, from AdForm, AppNexus and Captify, on users devices.


The Adform cookie is used to decide which ads to display (e.g. showing similar products to those you have looked at before. Instead of collecting information that would identify users the cookie contains a random identification number, opt-out or opt-in choice options, or information about campaign/advertisement activity on an advertiser’s site. Adform uses the cookies’ random identification numbers to collect and store information such as operating system, browser version, geographic location, URLs on which Adform displays advertisements, or facts about interactions with advertisements (e.g. number of clicks or views). Users can opt-out of cookie-based targeted advertisements using Adform technology for online behavioural advertisements, tracking of visits across domains of different media or advertisers’ sites through Adform technology and any type of cookie-based tracking by third-party technology through Adform. The opt-out process erases all previously collected data and places an alternative Adform cookie into the Internet user’s browser with special indication of an “opt-out” choice and with no other data. More details are set out on Adform’s “Privacy Policy & Opt-Out” webpage, which is available here.

Personal information

We cannot ascertain a user’s identity from the cookie alone, because they are not linked to any personal information of which we are aware. All we know is how unidentified computers use our website and the pages they’ve visited. Should our website in future enable users to set up accounts that are referred to a person’s name, address, phone number, email address or other identifying information, any processing of such personal information will be subject to that person’s consent and undertaken strictly in accordance with the principles established under the Data Protection Act 1998 and any succeeding legislation. Any personal information that we store about you in this way may be linked to the information obtained from cookies.

Managing your cookies

Although most Internet browsers accept cookies automatically, you can usually restrict their use. Instructions for deleting or controlling cookies are usually available from the browser Help menu. We’ve also indicated above how you may opt out of cookies. Online support is also available. For Windows browsers, click here. If you use Apple products, click here. Further information on cookie management is available here. The file names of cookies on this site are set out in this policy. Please note that the deletion of cookies can impede the use of the websites that set them: for example, by slowing access.